Chronicle Books

Turning browsers into buyers

After thumbing through Chronicle Books' website, 300FeetOut challenged itself to help the upscale San Francisco publisher of beautifully designed books and packaged note cards turn website browsers into buyers.

To achieve this goal, we supplemented snapshots of books and cards with interactivity, rich content, and storytelling. Animation and interactivity, including a tongue-in-cheek short animated clip that brings to life The Bad Girl's Guide to the Open Road, a zany singles bar interactive game for The Bartender's Deck, and a poetic introduction to the life and inspirations of Mexican artist Frida Kahlo for a note card set, help 300FeetOut's version of Chronicle Books' website entice and WOW! purchasers.