Chrysler

Visualizing automotive innovation with interactive graphics

Daimler Chrysler was the third-largest automobile manufacturer in the United States, home to such well-known brands as Mercedes-Benz, Jeep, Chrysler, and Dodge. When Daimler Chrysler and its agency-of-record Pentamark wanted to accelerate their marketing strategy and create a stronger, one-to-one relationship with prospective buyers and customers online, they called 300FeetOut.

We met the challenge by designing a turbo-charged interactive e-catalog that helps visitors imagine sitting behind the wheel of their own, custom-built Jeep. Customers can visualize the Jeep of their dreams through virtual reality technology, locate the exact model at one of the thousands of Daimler Chrysler dealerships across the country—and purchase it online. This high-performance interactive marketing tool harnesses cutting-edge technologies to help Jeep enthusiasts communicate directly with the company—in a highly personal and exciting new way.