International Asset System

Helping a newcomer stand out in a sea of competitors

As a newcomer in transportation logistics—an age-old industry where cutting edge technology truly makes waves—IAS wanted a memorable yet conservative identity to set itself apart from other e-logistics providers. 300FeetOut took IAS' well-defined messaging—the single source for real-time global equipment tracking information—and created a high-intensity, integrated marketing communications strategy to help IAS stand out from a flotilla of e-logistics competitors. Every aspect of the strategy, including IAS' website, advertising, brochures, and a trade show booth, uses the edgy-yet-classic logo designed by us at 300FeetOut, which marries the traditional shape of shipping containers with a memorable navy-and-chartreuse color palette. IAS' classic identity helped the firm stand out from flashy start-ups during the dot-com era, and remain a respected leader in the e-logistics space today.