Lily Fighera Hats

A unique identity for a one-of-a-kind designer

Lily Fighera's hats are one-of-a-kind originals, echoing the spirit of the designer. Much sought-after by high-end retailers, socialites, and celebrities, Lily needed an identity and website that reflected the same sense of 'pushing the envelope' that her hats evoke.

300FeetOut was happy to oblige, creating a complete identity system for Lilyhats, including business cards, hang tags, fabric labels, the Lily online character and interactive paper doll dress-up game, and an award-winning website that has garnered the attention of the Broadcast Designers Association, New York Art Directors Club, and Web Marketing Association.