The Heritage House

A classic resort on the Mendocino Coast was added to the GHM Hotels portfolio of luxury properties. While the company was planning and executing an extensive renovation of this 37-acre property, 300FeetOut was engaged to capture the essence of the resort before it was complete.

Our challenge was to reflect the property’s extensive upgrades in the new high-end site, while much of the amenities were under development. By including photography in our creative offerings, we were able to ensure the highly visual site delivered on the look and feel required for this wondrous property.

By capturing the essence of the property through design, photography and copywriting, we were able to communicate the experience of the resort before it was completed.

The site required minimal experiential copy, while search engine tools seek out content heavy site with standard, repeated words. To resolve this obvious conflict we created an innovative, customized search engine optimization tools to best support the site, so it can be found and referenced by search engines. By combining poetic copy with Search Engine Optimization techniques, we were able to maintain a highly experiential feel to the copy, while delivering search engine effectiveness.

The result is a visually stunning site that allows the management to effective transition the property during the renovation phase.