SpaFinder

SpaFinder is the leading marketing, publishing, and travel company in the spa industry. As the company expanded their business model globally, their nationally focused online brand experience was no longer working. Tools and functionality had been added to their website, just to ‘keep up.’ They lacked cohesion and eventually became counterintuitive. The result was a diminishing brand and user experience.

300FeetOut’s mission was to re-focus and ‘grow’ SpaFinder’s online brand identity to support their rapidly rising international presence. A highly effective brand strategy was implemented, that attracted new customers, and without much visual interruption created a more appealing and intuitive experience for the existing client base.