The Setai
Subtle yet lavish, serene but luxe, The Setai is a jewel in GHM’s portfolio of luxury properties. The oceanfront resort blends Asian-inspired elegance with the high style of Miami’s Art Deco South Beach—and pleases guests with unparalleled service.
The challenge for 300FeetOut? Create a website that glows with The Setai’s burnished allure, while also quietly working some high-performance optimization magic. Since The Setai’s brand of opulence speaks with a whisper, not a shout, 300FeetOut designed an online look and voice to match: minimal text, luxurious dark colors, and lush imagery infused with light.
Our fine-tuned webcraft helped this unique property find its proper place online. The sparse verbiage on the site included the right keywords needed for search engine optimization. In the first month after launch, The Setai’s new website generated 33 percent more traffic than its previous website. Like the resort itself, The Setai’s website proves that outward beauty and internal efficiency work a powerful enchantment.
Project details
Website design/development
Copy writing
Search engine optimization
August 2007
www.setai.com
Awards
2008 HSMAI Adrian Awards
Silver award in the Web Marketing category.
300FeetOut has surpassed all our expectations. They captured the essence of our brand and translated it into beautiful design and efficient layout. The proof is in the bookings—they have doubled since the new site was launched in 2007.
Jorge CollazoDirector of Sales & Marketing
The Setai, South Beach Miami