September 26, 2008
Media contact:
Alicia Springer
(530) 898 9855
alicia@contentbureau.com
Return to article listAspen/Snowmass site, named “Outstanding
Web Site” in
2008 WebAwards competition
Aspen Skiing Company’s website, www.aspensnowmass.com, designed by San Francisco–based web design and branding firm 300FeetOut, was named a travel industry “Outstanding Web Site” in the Web Marketing Association’s 12th annual WebAwards competition.
300FeetOut designed the Aspen/Snowmass site to be fast-loading and highly interactive—and to give visitors the sense they’re already hitting the slopes at the famous Rocky Mountain resort.
Like all websites nominated for a WebAward, the Aspen/Snowmass site was judged by experts who awarded the site 0–10 points in each of the following seven categories: Design, Innovation, Content, Technology, Interactivity, Copywriting, and Ease of Use. The judges rated the Aspen/Snowmass site well above average in all seven categories.
The judges also praised the website’s “wow!” factor and the “really great features all used toward the purpose of the site.” Aspen/Snowmass endorses the judges’ high opinion of 300FeetOut’s design of the website. Since 300FeetOut originally redesigned the website for the 2007/2008 season, its popularity and effectiveness have gone up noticeably, with site traffic increasing by 80 percent from the year before.
“We are so fortunate to work with 300FeetOut on this project - their emphasis on combining outstanding design with functionality clearly has been a home run for us,” said Jeanne Mackowski, VP Marketing at Aspen/Snowmass. “Before we started working with 300FeetOut, we completely redesigned our website every year. 300FeetOut's design has been successful across all audiences of our site and has enabled us to focus on increased functionality and usability rather than undergoing a complete redesign for this upcoming winter.”
“Having skied at Aspen/Snowmass, and having absolutely loved it, I wanted to make sure that we really brought this incredible experience alive on the website,” said Nina Dietzel, 300FeetOut CEO and Brand Strategist. “Having the Aspen/Snowmass website—which 300FeetOut envisioned and designed, and our development partner roundpeg implemented—named an ‘Outstanding Web Site’ in the WebAwards competition is a fantastic validation.”
In addition to its win for the Aspen/Snowmass site, 300FeetOut also garnered recognition for its own website, 300FeetOut.com, which was named a “Standard of Excellence” website in this years WebAwards competition.
About Aspen/Snowmass
Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area—Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk—as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area also offers unparalleled nightlife and off-slope activities. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains, Aspen/Pitkin County Airport (ASE), located 3 miles from Aspen, and Eagle County Airport (EGE), 70 miles from Aspen. For more information on Aspen Skiing Company, call 800-525-6200 or 970-925-1220, or visit the company’s website at www.aspensnowmass.com.
About 300FeetOut
300FeetOut is a creative team that doesn’t believe in boundaries. Whether our designers, writers, and engineers are working on identity, print, or digital projects, we’re never confined by the commonplace. For our hospitality clients—such as Aspen/Snowmass, The Leading Hotels of the World, SpaFinder, The Setai (South Beach, Miami), Marbella Club (Spain), Geisel Privathotels (Munich, Germany), and the Puntacana Resort & Club (Dominican Republic)—a strong brand identity is a treasured asset that is well served by investing in truly outstanding, one-of-a-kind design. Our work resonates with our clients’ properties, their values, and their futures. For more on the 300FeetOut difference, visit www.300FeetOut.com/hospitality.