August 9, 2005 – San Francisco, CA
Web: www.lrwclub.com
Media contact:
Amery Calvelli
(503) 331 6247
amery@pushLLC.com
Return to article list300FeetOut delivers luxury destination club online
Creating a web experience for a new level of elite vacationing
300FeetOut has completed the launch of The Leading Residences of the World (LRW) website to convey the service and quality of this world-class destination club. LRW was formed through a strategic alliance of established luxury hospitality firm The Leading Hotels of the World, travel and real estate firm Cendant Corporation, and HDMD, LLC, formed by the principals of Destination Club Partners, LLC who pioneered the first residence club in the United States.
300FeetOut developed an online presence for the luxury destination club that allows the traveler to choose their passion…from the beach to the mountains, from an epicurean delight to a romantic get-away, to a family-friendly holiday. Website content was fashioned to offer the world-class high-end luxury experience that privileged membership brings. Using rich colors and simplified navigation principles, visitors to the site feel pampered even before joining the destination club. The pampering lingers long after the visit to the residence is complete. LRW extends complimentary concierge services to the home or while traveling on business.
“With the extensive luxury hospitality expertise behind our brand, we wanted online visitors to understand the quality and level of our service immediately and instinctively. 300FeetOut provided a seamless experience that exudes the luxury we believe our residences offer,” says David York, Director of Marketing for The Leading Residences of the World.
LRW launched the destination club with over 20 properties and expects to grow to 40 by the end of the year. “We believe the destination club opens a new vista in prestige hospitality, and that experience should translate online with not only the appropriate look but should feel luxurious from click to click,” says Nina Dietzel, Creative Director of 300FeetOut.
300FeetOut, a leading creative firm, translates business concepts into result-oriented visual communications. The company’s expertise in marketing strategy, branding, corporate identity systems, collateral, web design, and advertising traverse multiple industries. Clients include: The Leading Hotels of the World, Travelocity, Mandarin Oriental of San Francisco, Jean-Michel Cousteau Fiji Islands Resort, Post Ranch Inn, SpaFinder, Woodside Hotels & Resorts, Hotel Hana-Maui, Kerns Beverages, and Genentech.