Attune

Proclaiming the vitality of a new health and wellness bar

This ain't your average granola bar. Attune Foods Wellness Bars offer a new twist on that beloved cross between health food and snack treat: the energy bar. Attune packs their various yummy flavors of health bar with probiotics and nutrients so, as the tagline says, it "Keeps your body humming," promotes tip-top digestion and revs up the immune system. You know that good stuff in yogurt? Probiotics.

One Attune Wellness Bar has about 10 billion probiotic microbes, five times the concentration in yogurt. How to convey all that energy, wellness, health, and vitality on a website? Attune turned to 300FeetOut to design a site introducing their brand—a new hook on an existing category. Adopting the bars' colorful packaging as a palette, we created a bright, friendly, youthful look for the product website, featuring families at play, mixed in with serious wisdom on nutrition and immunity. Attune incorporated the website into a new product launch with Whole Foods, and the Attune Wellness Bars are off and running.