300FeetOut

“The new site has seen substantially higher traffic than anticipated before the launch. Higher traffic generates contacts, leads, and a bigger community—and so the circle grows.”

HR World Managing Editor
Kate Beale

HR World

Welcoming business people into a lively online portal

It goes without saying that Human Resources is all about people, right? But HR is also a huge global industry, a highly competitive sector of technology, and an ever-evolving management philosophy. It’s one of the biggest and most diverse communities around.

So when 300FeetOut set out to create a home for HR World, an online resource for HR professionals, we had that vibrant and vital sense of community in mind. HR World bursts forth with news, features, product advice, blogs, tools, and services, and we wanted visitors to feel welcome and comfortable.

But it would be easy for such a content-rich site to seem cluttered or overwhelming. To counter that, usability had to be flawless. Navigation had to be simple. Interactivity had to be intuitive. Visual dynamics had to balance colorful friendliness with clarity. Now, the site feels like a true community, a place to hang out, chat, read, and learn.

Project details

Services
Logo development
Website design/development
Launch Date
August 2007