“When Gary and I teamed up to form the new firm, we brought different styles and portfolios to the mix. 300FeetOut created a more expansive, forward-looking identity for NicholsBooth with a very clean, modern, fresh design that reflects our combined vision.”
Douglas BoothPrincipal
NicholsBooth Architects
NicholsBooth
Designing a blueprint for a new brand of architecture
From the big, bold statement to the tiny, yet eloquent detail, the power of design is the stock-in-trade of interior architects Douglas Booth and Gary Nichols. So 300FeetOut was flattered when we were tapped to create an identity system for NicholsBooth, their newly merged firm. NicholsBooth needed a distinctive new brand identity; Douglas Booth Architects (dbA) has been acclaimed for meticulous historic renovation, while Gary Nichols' renown skews more future-forward. The combination, NicholsBooth, projects a fresh, hip edge and a broad spectrum of talents.
To signal this dynamic new persona, we chose a sleek, sharp style for the rebranding, including a new logo, website, stationery, and collateral. We came up with a simple, striking, form-meets-function look. It's fitting—and cool. And if it's up to the standards of these design heavyweights, we’re proud of it indeed.
Project details
Logotype
Identity system
Website design/development
April 2008