Pasolivo

Flavoring design with rustic, earthy hues

Willow Creek Olive Ranch of Paso Robles, California, presses, bottles, and markets its own olive oil under the Pasolivo label. Food critics and customers expect an earthy, full-flavored olive oil from the award-winning Pasolivo brand. As the oil's popularity grew, so did the owners' desire for a new identity and packaging that reflected those qualities.

300FeetOut had the perfect recipe. We developed a visual identity reminiscent of an olive tree, using rustic colors and fluid lines. We applied the refined logo to all outbound marketing materials, from labels and packaging to nostalgic postcards that visitors can send home after spending a day on the olive ranch. Even the website reflects the fruity flavor of the oil and the beauty and serenity of the ranch itself. Thanks to the integrated identity system developed by 300FeetOut, awareness of the Pasolivo brand has moved to the next level: Leading nationally-known specialty retailers have approached Willow Creek Olive Ranch to stock the oil on their store shelves.