The seven stages of 300FeetOut
Cultivate
To “cultivate” is literally to till the soil, and at 300FeetOut we cultivate a broad swath of turf—monitoring trends and following developments in the design world, on the Internet, and throughout our clients’ eclectic range of industries. What do we reap through these labors? Quality design, style, and brand savvy.
Discover
First, we get to know you and your project—very well. We research your markets. Analyze your competitive position. Evaluate your demographics. It’s all terribly businesslike. But we’re tuned in to the poetry, too—the special, hard-to-pin-down qualities that make you and your project unique.
Strategize
Before a color gets schemed or a font gets fondled, we stop and strategize. Determine what your logo, your website, your collateral—your image—needs to make it distinctive and effective. We channel your target audience. Outline a thorough marketing and optimization plan. And create the blueprint for a brand experience that works on every level.
Design
We’ve won numerous design awards, because we consistently surprise ourselves—and you. Good design is a bit like black magic; we combine the right media, words, images, ingredients (eye of newt, etc.) to distill the essence of your brand. We pour the elixir into your project. Chant a little. Create a visual translation of your style, soul, and substance.
Execute
Be it a corporate identity system, website, packaging, or commemorative golf tee, it’s not enough for your finished product to be beautiful—it has a job to do. A critical part of our job is following through on the technical and tactical requisites to success. Like search engine optimization. Print production. Dotted-i’s project management. We make sure that, beyond the glossy surface, your product performs like clockwork.
Launch
Strap on your booster rockets—it’s time to send your project 300FeetOut. Whether it’s developing an e-marketing campaign to increase traffic to your site, collaborating with a PR or advertising effort, or helping you plan the next foray, we get you out there in style.
Laugh
OK, there are really only six stages. But who are we to argue with William Shakespeare?