25 Years of Do’s and Dont’s

February 8, 2023

written by
Barbara O Stephenson

It’s been 25 years for 300FeetOut so here are 25 years of hard learned lessons from us old folks. If you think about it, we were here in the 1900’s!

  • Set expectations. If it looks like you will miss a deadline then don’t hide from but re-set expectations and then stick to it. If you need to do this more than once, you have a different problem.
  • Things go both right and wrong. It’s how you deal with the issues that show the measure of your human-ness.
  • You are not your job. If your self worth largely comes from type of job you do, you will struggle to grow and remain too attached to objectively look at work.
  • Don’t show 5+ concepts, it says you can’t identify the business strategy and your position becomes one of weakness instead of strength.
  • People are valuable. Connections with your team, your clients, your friends, your colleagues are more than just people at your job. They can make or break the life of your professional career.
  • Be careful if your presentations have to be explained, it may mean your ideas aren’t strong enough to stand on their own. You can’t explain to everyone who looks at your billboard what it ‘actually says”
  • Don’t show something you really hate to prove a point, the client may love it and then you’ll be stuck with it.
  • Endings are necessary. Ending a relationship, ending a job, ending a line of thinking. Knowing WHEN to end is the hard part and don’t be a jerk about it.
  • Too much information is just as bad as not enough. People absorb data in chunks not from a firehose. AKA a bad marketing department can ruin a website or campaign with too many “can we fit in this and this too?”
  • Be curious. Approaching your day, your life, this next call, a problem with curiosity always results in a better outcome.

Some of our team and our friends were here at the beginning, many of us have wandered our own paths, but all of us have contributed to the culture and style that remains an enduring trait at 300FeetOut, a quarter of a century later.