weaving an effective SEO strategy into a beautiful, high-functioning website
CHALLENGE
Find an elegant way to weave an effective SEO strategy into a beautiful, high-functioning website for a client which prides itself upon modesty while positioned in one of the most competitive SEO markets within the hospitality industry.
Halekulani, a legendary 5-star resort on Waikiki Beach, deeply values its brand of understated elegance. However, when it comes to the search engines, being understated on their previous website translated to a lower rankings for the keyword phrases for which they were targeting.
SOLUTION
Optimize the on-site content to the limits for which their brand identity would allow. And then strategically use social media, blog posts, and relevant authoritative third-party websites to bolster the on-site SEO strategy.
RESULTS
A two-month (December – January) over year (2013-2014 vs. 2014-2015) comparison since launching the new site and beginning the 300FeetOut strategy yields the following results:
weaving an effective SEO strategy into a beautiful, high-functioning website
CHALLENGE
Find an elegant way to weave an effective SEO strategy into a beautiful, high-functioning website for a client which prides itself upon modesty while positioned in one of the most competitive SEO markets within the hospitality industry.
Halekulani, a legendary 5-star resort on Waikiki Beach, deeply values its brand of understated elegance. However, when it comes to the search engines, being understated on their previous website translated to a lower rankings for the keyword phrases for which they were targeting.
SOLUTION
Optimize the on-site content to the limits for which their brand identity would allow. And then strategically use social media, blog posts, and relevant authoritative third-party websites to bolster the on-site SEO strategy.
RESULTS
A two-month (December – January) over year (2013-2014 vs. 2014-2015) comparison since launching the new site and beginning the 300FeetOut strategy yields the following results:
