Hospitality Capabilities Presentation
300FeetOut
300FeetOut is an award-winning creative agency specializing in luxury visual communication. We’re located in San Francisco; serving clients worldwide.
300FeetOut is an independent creative agency in San Francisco, founded in 1997. We specialize in purpose-driven, high-quality strategy, branding and design development world-wide for both digital and print visual communication. In addition to carefully positioning your brand online, we use the most appropriate technology and tools to make your site a valuable sales and marketing asset for you, positioned for future growth and expansion.
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barbara o. stephensonceo & strategist
Barbara came to 300FeetOut in 2006 and in the past decade, she has seen the agency accumulate awards as it finds fresh ways to help clients distinguish and define themselves in the marketplace. Barbara has worked on both the technology side of web development as well as the design side, so she is one of those all-too-rare individuals who can explain functionality, while celebrating the beauty of elegantly designed solutions. She has experience in marketing strategy and positioning as well as User Experience and User Interface development.She has worked with SAP, Visa, and Genentech, as well as various venture capital firms. Her work in the travel and tourism industry has brought her to work with GHM, Leading Hotels of the World, Halekulani, The Four Seasons, The Setai, Grace Bay Club & Resorts, The Dunmore Beach Club, Aspen SnowMass Ski Company, Marbella Club, and Bal Harbour Village.
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rex vokey technical director
Rex has worked in the field of technology for over 10 years and has successfully strategized, built, and managed the launch for dozens of websites and applications of a variety of sizes from small to large. His extensive experience, plus his hands-on approach to technological implementation along with his ability to look at problems from unique angles, allows him to stay on the cutting-edge of modern web strategies with companies such as Netflix, The Walt Disney Family Museum, Fox, The Grace Bay Resort & Club, Halekulani, and the City of Mountain View.He is a proactive, practical Technical Director whose understanding of programming & system administration to design & facility operations gives him a broad set of skills which ensure that we anticipate, meet, and exceed our clients’ needs.
ADDITIONAL KEY STAFF
Paige Daugherty – Project Manager
Chantel Gonzales – Technical Project Manager
Greg Ciro Tornincasa – Art Director
Hsuan Yang – Designer
Marcia Gregory – Designer
Nina Dietzel – Creative Advisor
Cailin Boyle – Brand Advisor/Writer
Andrew Levine – Search Engine Optimization
Tim Galetti – Digital Marketing
Justin Steffas – Front End Developer
Joren Mathews – Developer
we’re the brand & marketing champions for companies of all sizes & all industries.
Hospitality Capabilities Presentation
CLIENTS & PROJECTS
Our fans cover the map. Click here to see the complete client list.
CLIENTS & PROJECTS
Our fans cover the map. Click here to see the complete client list.
“300FeetOut captured the essence of Halekulani, beautifully translating our on-property experience into an immersive web experience.”
— Mari Kam, Halekulani Strategic Marketing ManagerHospitality Capabilities Presentation
PROJECT 1
K+K Hotels
a strong corporate brand gets an appealing lifestyle makeover
VIEW PROJECT DETAIL
PROJECT 1
K+K Hotels
a strong corporate brand gets an
appealing lifestyle makeover
VIEW PROJECT DETAIL
Hospitality Capabilities Presentation
PROJECT 2
halekulani
designing a serene online experience for the house befitting heaven
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PROJECT 2
halekulani
designing a serene online experience for the house befitting heaven
VIEW PROJECT DETAIL
Hospitality Capabilities Presentation
PROJECT 3
grace bay resorts
the brand behind the handmade experiences of a lifetime
VIEW PROJECT DETAIL
PROJECT 3
grace bay resorts
the brand behind the handmade experiences of a lifetime
VIEW PROJECT DETAIL
Hospitality Capabilities Presentation
PROJECT 4
park central new york
classic sophistication with a storied past, digitally reinvented for today
VIEW PROJECT DETAIL
PROJECT 4
park central new york
classic sophistication with a storied past, digitally reinvented for today
VIEW PROJECT DETAIL
Hospitality Capabilities Presentation
Hospitality Capabilities Presentation
SEO CASE STUDY
halekulani
CHALLENGE
Find an elegant way to weave an effective SEO strategy into a beautiful, high-functioning website for a client which prides itself upon modesty while positioned in one of the most competitive SEO markets within the hospitality industry.
Halekulani, a legendary 5-star resort on Waikiki Beach, deeply values its brand of understated elegance. However, when it comes to the search engines, being understated on their previous website translated to a lower rankings for the keyword phrases for which they were targeting.
SOLUTION
Optimize the on-site content to the limits for which their brand identity would allow. And then strategically use social media, blog posts, and relevant authoritative third-party websites to bolster the on-site SEO strategy.
RESULTS
A two-month (December – January) over year (2013-2014 vs. 2014-2015) comparison since launching the new site and beginning the 300FeetOut strategy yields the following results:
SEO CASE STUDY
halekulani
CHALLENGE
Find an elegant way to weave an effective SEO strategy into a beautiful, high-functioning website for a client which prides itself upon modesty while positioned in one of the most competitive SEO markets within the hospitality industry.
Halekulani, a legendary 5-star resort on Waikiki Beach, deeply values its brand of understated elegance. However, when it comes to the search engines, being understated on their previous website translated to a lower rankings for the keyword phrases for which they were targeting.
SOLUTION
Optimize the on-site content to the limits for which their brand identity would allow. And then strategically use social media, blog posts, and relevant authoritative third-party websites to bolster the on-site SEO strategy.
RESULTS
A two-month (December – January) over year (2013-2014 vs. 2014-2015) comparison since launching the new site and beginning the 300FeetOut strategy yields the following results:
