We often share our process and the curious wizardry that happens behind the scenes. But we get it, it’s not your day gig, it’s ours. So how much work really goes into creating a truly meaningful logo with impact? Let’s take a look behind the curtain at the nitty-gritty detail of our latest logo project.
Now let’s be clear. When we say “truly meaningful” we also mean “good.” And by “good” we mean it works for you, your business goals, and helps you stand out from the crowded competitive landscape. Taking every element of your brand story and slamming them together into one visual can be overwhelming — and may not translate into a good logo. So, what is a good logo? Most brand agencies will tell you it’s a simple, memorable mark that people recognize and trust. We find that the deeper we dive in the beginning of the discovery process, the greater success we have in creating something everyone gets excited about.
Our process is simple, but that doesn’t mean shallow. We get to know you, what you’re doing, and where you’re hoping to go. We eye your competitors, focus on your offerings, and zero in on what makes you special. Our creative is only as strong as the strategy behind it, and we’ve learned never to leave the important stuff out. Only then do we create, iterate, and finally activate.
If you need a logo for a hundred bucks tomorrow, that’s not our jam. But if you want to invest in a brand identity that gets recognized, has true meaning, and feels like something you helped create with a team of seasoned pros who care about your vision — we are your team.