We often share our process and the curious wizardry that happens behind the scenes. But we get it, it’s not your day gig, it’s ours. So how much work really goes into creating a truly meaningful logo with impact? Let’s take a look behind the curtain at the nitty-gritty detail of our latest logo project.
Once Stacey reviews the proposal and signs the SOW, our process starts with the project brief. Stacey’s team fills out the brief with everyone who has a say or an opinion on the project. This gets them aligned and provides a solid foundation for us to reference throughout the project.
Our client kick-off includes everyone involved in the project on both teams. We review the brief, ask questions, and hone in on the details. Once direction is clear and teams are aligned, we’ve got what it takes to get this project rolling!
Our project manager creates milestones, constructs a timeline and sets tasks for all deliverables.
Designers — go! The design team collaborates to kick off creative. We bury our noses in the project brief, sift inspiration and turn up the tunes. Concept brainstorming and sketching begins. All ideas go on paper!
Through several internal reviews and collaboration, we begin to craft distinct mood boards with ideas and inspiration all relating back to key findings in the project brief. The concepts are beginning to take shape.
Once directions are solidified, we finally go digital, further developing and refining each logo concept. The art director is confident that these are on-point with the brief, budget, client expectations, and then some!
The concepts are presented to the client with hopes that one really sticks. “Oooh’s” and “awwww’s” are always welcome. Here they liked several and were humbled to see how our team immersed themselves in the culture infused in the project—but one was really sparking admiration and conversation.
After some private deliberation and polling on their end, concept 3 is the chosen winner with high-fives all around! (In all honesty it was a friday champagne toast via zoom.) 2 revision rounds are now included to refine design, color, and supporting brand elements.
Subtle tweaks are made to the design and a revised color palette explored to reflect the true color of the royal crown flower. Revision rounds are complete and the logo is approved.
Once finalized, various logo file formats are created for print and digital use. Identity guidelines are produced for reference of logo do’s and don’ts, color and typography specs, and brand element usage. This ensures a consistent brand for anyone who works with it. The logo is now ready for client use and delivery.
The new identity is unleashed into the wild and ready for its closeup. Our process cleared the way for a smooth journey from discovery to delivery!
