Following our 79th Season Stern Grove Festival campaign, the association once again presented 300FeetOut with a new challenge. Rehashing the previous year’s campaign with the board and discussing how it was perceived by the public, family, friends, and coworkers — everyone unanimously agreed that the previous campaign was a winner on every level. It successfully conveyed the experience of the festival while increasing web traffic and social engagement. It resonated. So, how do we do it again — differently?
Our team hunkered down and strategized the festival’s 80th Season campaign. It had to be true to the genuine experience. 80 years of togetherness, friends, family, sun, music, and smiles. With this, we thought, “let’s get real”. We reached out to loyal festival goers directly, through a time consuming, yet ultimately rewarding social media outreach plan. Submissions resulted in a treasure trove of selfies from real people who had enjoyed sun soaked and music filled Sundays of summers past. There was no photoshop, no lack of diversity, and no shortage of fun. Real people, real selfies, real stories. Inspired by a timeless memory wall of polaroids and influenced by today’s social feeds, these feel-good moments of togetherness at Stern Grove created an engaging, exploratory, and authentic campaign in celebration of its 80th Season.
2017 Davey Award, Silver