DNA Ink is a new company founded on the expertise of its partners, gained through decades at Genentech and elsewhere in the life-sciences industry. They work with clients to find the right partner for their clients’ products, then market, develop, structure and negotiate the deal. Through their work, start-ups receive the funding and market reach needed to get a life-enhancing product into the hands of patients.
We began by defining the brand identity, then extended it through the look and feel, logo, website, collateral and content. To convey their personal approach to a highly technical product and process, we designed a logo, print collateral and website that reflected both aspects of the brand. The warm, fresh color palette conveys the personality and dedication of the team and the individual nature of their offering. The photography and typeface communicates the precision of the work that they and their clients pursue, while the stylized handwriting evokes the humanity behind the products. Sidebars echo defining aspects of the brand. The slightly abstract butterfly suggests a burst — of energy, of creative idea generation, of life. The result is a full packaged brand that is as fresh and distinct as the partners of DNA Ink.