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work.  
ECS Brand.  

the art
of living

ECS Brand

the details.

the details.

Episcopal Communities & Services (ECS) has become the paradigm for creative, socially responsible retirement community living in the greater Los Angeles area. All of their nonprofit senior living communities throughout Southern California offer a distinctive whole-self approach that encourages wellness in mind, body and spirit. With almost a 100 year history, ECS serves people of all faiths and economic means.

The brand is rooted in a strong history, core belief system and robust value set. The long term natural
evolution of the brand had been focused on the service offering and delivering exceptional quality in times
of crisis. We came to the rescue by establishing a solid brand foundation from the experience and authenticity already established. This foundation informed brand architecture, strategy, content and ultimately a new visual expression for the brand.

services

Strategy & Workshops
Training & Consulting
Foundation & Architecture
Social Strategy
SEM & PPC
Content Strategy
Brand Guidelines
Print Ads
Digital Ads
Brochures
Animation
Brand Video
Business Collateral
Environment & Vehicle
Signage
Websites
Quarterly Campaigns
Monthly Events
Brand Photoshoot
Maintenance & Support

awards

W3 Awards
Vega Awards

visit

ecsforseniors.org

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discovery.

we got to know ecs and the seniors who live there. their vibrancy, energy, and young-at-heart mentality inspired our next step.

brand foundation.

a change in “position” always provides new perspective. ecs opens the door to a life full of possibility — giving seniors the choice they deserve, the freedom they desire, and the flexibility they can count on.

brand expression.

a metaphor for hope and possibility — the visuals are intentionally expressionistic, leaving the emotional interpretation open to the viewer, while evoking the core personality traits of the brand.

brand photoshoot.

using current residents living at ecs communities we captured the authentic lifestyle and instantly engaged one of our audience groups as brand advocates.

brand activation.

great brands really are relationships. over the last 2 years we have partnered with ecs to create everything from social engagement campaigns, community websites, sales and marketing events and even vehicle wraps.

brand reveal.

one of the ways we revealed the new brand to a familiar audience was with a short video animation that explained the “why” behind the brand.

brags.

“the 300FeetOut team is literally the best. we combed the entire country for the best partner, and you guys prove that we landed with The Best, every day!”

— jennifer sonnen, marketing manager, ecs