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building a user experience for an aging population

ecs

the details.

the details.

ECS is the premier non-profit senior living community provider in Southern California for young adults over the age of 65. They came to us with 6 independent websites, a variety of semi-branded assets, and an aging approach to marketing and technology.

We began by baselining and refining their existing brand so that we could develop a single platform needed to support the umbrella organization, the foundation, affordable housing, and all of the resort-like communities for those 62 and over. After conducting a comprehensive analysis of their comp set, interviews for functionality, UI specifications for accessibility, and a deep dive into their digital marketing campaigns with adwords and organic search we developed a new website that supports future expansion and aligns with the ECS team’s needs.

Once launched, in typical 300FeetOut fashion, we continue to refine our SEM (search engine marketing) with social media recommendations, website updates, and marketing as needed.

services

Brand Visual Identity and Expression
Brand Guidelines
IA/UI/UX Website Design
Custom Responsive Website Development
Content Management System
Content Strategy
SEO
PPC

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build strategy.

we seamlessly integrated 6 separate websites and rebuilt the information architecture to create 1 easy-to-use and efficient-to-maintain website.

Graphic combining 6 sites into 1
Graphic of website accessibility contrast checker

accessibility.

the new website is accessible to people with a diverse range of hearing, movement, sight, and cognitive abilities.

user experience.

at the core of our design + development of the ECS site was the need to create a user interface for an aging demographic. we paid close attention to the details—like providing a forgiving menu path that allows the pointer to move outside the intended path with a “grace period” before closing. this helps those with diminished motor control use the navigation menu with ease.

Homepage design on desktop and mobile

brags.

“they listen to us, push back where appropriate sharing their expertise and reason “why” to give us a better product. we give them the highest recommendation.”

— krista kay, ecs vp sales and marketing

integrations.

with multiple incoming data points going to two CRMs and an email marketing provider, we created advanced logic to make customer management easy for ECS.

Graphic of CRM and Email Service Integrations

seo.

consolidating multiple websites into one optimized site with strategically crafted content created a frontrunner in the search competition.

SEO search graphic

ppc.

our team devised a refined tag manager solution to place multiple google and facebook ads properties.

admin + support.

our monthly design + development updates, maintenance, and UX recommendations help keep ECS fresh and competitive. we’re constantly monitoring, iterating, and refreshing the site content.

6 ECS website homepages

brags.

“the team is creative, knowledgeable, great to work with and most importantly they are super responsive. each one of your team members is a superb talent in their own specialty which makes working with you especially stimulating.”

— jennifer sonnen, ecs marketing manager