sweetening the appeal of a down-home chocolate sauce

fudge is my life

the details.

the details.

Fudge is My Life® founder Lillian Maremont began conjuring hot fudge sauce in her San Francisco kitchen in 1963. Before long, she was collecting blue ribbons at community events and county fairs. For decades, her magic recipe has delighted San Francisco natives and newcomers alike, from gleeful neighborhood kids to discerning socialites. No longer able to keep up with the demand, Maremont decided to move her operation out of her kitchen and into full production. To develop packaging as delectable as her fudge, she turned to 300FeetOut.

Taking inspiration from Maremont herself, we created a unique look that combines retro charm with a modern flair. Labels for each scrumptious jar of fudge boldly proclaim the tantalizing contents in a confectionary color palette. With 300FeetOut’s help, Fudge is My Life’s new identity invites chocolate lovers everywhere to get out a spoon and dig in.


Branding Guidelines
Logo development
Identity System
Collateral Development
Website Design

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