To connect with these souls searchers, Kamalan approached 300FeetOut to design a new website. The request was to more closely exemplify the individualized and unique service for which Kamalan Travels is known. Mimicking an adventure through India, the new site uses warm earth tones and vibrant photography throughout the design to bring that journey home.
As the sun logo fades, visitors touch down in India and are introduced to her beauty through short homepage vignettes. An orientation of sorts, the videos provide an instantaneous connection with the country. Venturing deeper into the website, visitors find a multitude of Pathways through India and the Pathfinders who will accompany them on their journeys. Like the Pathfinders who lead travelers through a foreign land, 300FeetOut created a clear content strategy and user experience.
Fully responsive from desktop to mobile, the website completely engages the visitor, which parallels the total immersion one experiences when embarking on a Kamalan journey.