all eyes on
the netflix prize.


the details.

the details.

We started working with Netflix in 2008, creating a system that would track and rank the 41,000 teams across 180 countries competing for their now famous million-dollar Netflix Prize. Since that time we have worked with them on numerous other projects including PR campaigns, HR systems, business process management systems and continued refinement of these systems on an ongoing basis.

In summer of 2006, Netflix had the idea to engage the machine-learning community to help improve their Cinematch technology, opening the door to thousands of development teams from around the world to take a crack at improving their already successful movie-matching algorithm. The incentive? A million dollar prize to the top development team. Case Study | Wikipedia Article

When Netflix CEO, Reed Hastings, posted his slides on company culture, the internet went abuzz with the Netflix style of management. A central part of their management style, “Employee 360 Reviews”, relies on a custom built web application by Internet Simplicity.

A collaboration between Netflix and Film Independent to offer “the opportunity of a lifetime for a first time filmmaker” The winning screenplay received the means to create their movie, a package worth approximately $350,000.

In addition to the above developments, we have performed various other projects for Netflix ranging from refinements of HR systems to implementation of PR ideas.


Usability Testing
Custom Web Application Development
UI/UX Platform Development
UI/UX Best Practices
Web Application Maintenance

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"I have been working with Internet Simplicity for a couple of years now on our customer sites and they have been great. They are exceptionally easy to work with, very responsive, and quick to understand requirements and provide solutions."

— Leigh Estrada, Senior Manager HR Services

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