a blueprint for a new brand of architecture

nichols booth

the details.

the details.

From the big, bold statement to the tiny, yet eloquent detail, the power of design is the stock-in-trade of interior architects Douglas Booth and Gary Nichols. So 300FeetOut was flattered when we were tapped to create an identity system for NicholsBooth, their newly merged firm. NicholsBooth needed a distinctive new brand identity; Douglas Booth Architects (dbA) has been acclaimed for meticulous historic renovation, while Gary Nichols’ renown skews more future-forward. The combination, NicholsBooth, projects a fresh, hip edge and a broad spectrum of talents.

To signal this dynamic new persona, we crafted a sleek, sharp style for the rebranding, including a new logo, website, stationery, and collateral. We created a simple, striking, form-meets-function look. It’s fitting—and fresh. And if it’s up to the standards of these design heavyweights, we’re proud of it indeed.


Collateral Development
Branding Guidelines
Logo development
Visual Identity
Identity System
Website Design

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“The leadership and talented staff are very special. In fact so special that when the opportunity came around I became an investor in the company. They continue to impress!”

— Douglas Booth, Former Principal Nichols Booth Architects

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