designing a blueprint for a new brand of architecture
designing a blueprint for a new
brand of architecture
From the big, bold statement to the tiny, yet eloquent detail, the power of design is the stock-in-trade of interior architects Douglas Booth and Gary Nichols. So 300FeetOut was flattered when we were tapped to create an identity system for NicholsBooth, their newly merged firm. NicholsBooth needed a distinctive new brand identity; Douglas Booth Architects (dbA) has been acclaimed for meticulous historic renovation, while Gary Nichols’ renown skews more future-forward. The combination, NicholsBooth, projects a fresh, hip edge and a broad spectrum of talents.
To signal this dynamic new persona, we crafted a sleek, sharp style for the rebranding, including a new logo, website, stationery, and collateral. We created a simple, striking, form-meets-function look. It’s fitting—and fresh. And if it’s up to the standards of these design heavyweights, we’re proud of it indeed.