christmas in july: sf ballet’s nutcracker

July 24, 2013

written by
Greg Ciro Tornincasa

300FeetOut has been fortunate enough to work with the San Francisco Ballet developing their advertising campaign for their 2014 Repertory Season. While rolling out the print, digital and outdoor environmental artwork, we were also tapped to create a new 2013 Nutcracker campaign. Not only did the Ballet want a new look and feel on the campaign level – but they needed a Nutcracker logo redesign. 300FeetOut gave the logo a fresh new spin. We redesigned and simplified the logo mark, whipped the hierarchy into order, making the mark bolder and a much quicker read. We did all of this while preserving the flavor and equity of it’s existing brand.

We’re not shy—we’ll admit Spotify was cranking out Tchaikovsky’s ‘Dance of the Sugar-Plum Fairy’ throughout the studio all summer!

Looking at all of this snow and those brightly wrapped gifts has given us the Christmas spirit. In fact, if we could, we’d give a bunch of tickets to all our friends, family and Twitter followers. Unfortunately, we can’t because tickets will not be available until August 28th. Buy Nutcracker tickets here on that date.

Need a little nudge when tickets are available? Click the button below and we’ll add a reminder to your Google calendar.



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