custom vs. template

May 28, 2024

written by
Rex Vokey

the benefits of a custom website

why you need more than a template

In a world where you can build a website in the time it takes to brew your morning coffee, it’s easy to question why anyone would hand over big bucks for a custom-built site. Wix, Squarespace, and their kind are undeniably convenient and budget-friendly, but when it comes to making a real impact, there’s no substitute for a bespoke digital presence. These are the reasons why your company should invest in a custom website designed and built by experts, and why sometimes you might still choose a template. Let’s break it down.

Unique branding: Because you’re not cookie-cutter

Your brand is unique. It has a story, a personality, and a mission that templated site builders like Wix can capture to a degree, but not fully embody. A template is something that is used over and over again, which means others will have your site template too. A custom website allows for complete creative freedom, ensuring that every pixel is aligned with your brand’s identity. From the color scheme to the typography to the user experience, a custom site reflects who you are and what you stand for. It’s like having a tailored suit versus an off-the-rack one—both cover you up, but only one makes you look like a million bucks. And in a world where visual data is 60,000 times faster to comprehend than text, looks matter.

Superior performance: Speed and seo matter

Speed kills—or rather, a lack of it does. Slow-loading sites are a one-way ticket to high bounce rates (low engagement) and lost customers. Custom websites are optimized for performance from the ground up. Developers can streamline code, compress images, and ensure the site is lightning-fast. Plus, custom websites are built with SEO best practices baked in, giving you a better shot at climbing the Google ranks. While templated sites can also be optimized, they often come with cool extra features that can actually slow things down if not carefully managed.

Scalability: Grow without limits

As your business evolves, so should your website. Custom-built sites are designed with scalability in mind, meaning they can grow and adapt as your needs change. Whether you’re adding an e-commerce component, integrating new software, or expanding your content, a custom site provides the flexibility to evolve without starting from scratch. Templated sites, while flexible to an extent, can sometimes box you in with limited functionality and customization options.

Security: Sleep soundly knowing your site is safe

In today’s digital landscape, security is paramount. Custom websites are inherently more secure because they’re built with the latest security practices and can be tailored to include specific protective measures. With templated site builders, you’re often reliant on shared hosting environments and generic security protocols, which are generally safe but might not offer the same level of bespoke security solutions as a custom site. And cheap sites often offer cheap or no customer service, which means spending your time trying to fix things.

Functionality: Tailored to your exact needs

No two businesses are alike, and neither are their website needs. A custom website allows for functionality that’s tailored specifically to your business. Need a unique booking system, an interactive map, or a custom CRM integration? No problem. With a custom build, the sky’s the limit. Templated site builders offer plug-and-play options, which can be quite powerful, but they can’t match the precision and flexibility of a site built from the ground up to serve your specific purposes. Plus, there is no guarantee that they are supported with security updates once they are built.

Support: A team that’s got your back

When you opt for a custom website, you’re not just getting a site—you’re getting a partnership. Our team of developers, designers, and strategists work closely with you to ensure your site is exactly what you need and continues to perform optimally. Need changes or have an issue? We’re there. Templated site builders also offer support, but having a dedicated team who knows your site inside and out can make a significant difference.

Invest in your digital future

A custom website is more than just a digital brochure; it’s an investment in your brand’s future. It’s about making a statement, standing out in a crowded marketplace, and providing an unparalleled user experience. While templated site builders have their place and can be highly effective when expertly customized, they simply can’t compete with the depth, flexibility, and performance of a custom-built site. So, the next time you’re faced with the choice, remember: you get what you pay for. Invest wisely, and your digital presence will thank you.