The other day I vainly scrolled left and right attempting to read an email in which the sender had embedded a full-size image (WHY?). It made me think about all of the ways email formatting goes wrong, all of the ways we try to fix it, and some of the things we do with good intentions that break it.
So here’s one of these things I think you should know about: email signatures.
An email signature is a great way for those you converse with to have all of your contact info so they can reach you. But it’s also a great way to establish and reinforce your brand presence. Properly designed and developed, an email signature can really help make a better overall experience.
So, let’s get right to it. Here are a few things you shouldn’t do, and a few things you should do!
There are lots of other potential issues and possibilities with email signatures, but these are a few tips that’ll help get you on your way.