online brand guidelines just make sense
May 6, 2020
written by
Greg Ciro Tornincasa
So you have a 30 page brand book to keep that new brand tidy. The PDF is beautiful, but you can never find it or it’s just too time consuming to bother looking. So what’s the point?
We constantly tell our clients how vital consistency is especially in their brand infancy. Yup, just like your mom used to do. But when we hand over archaic guidelines on paper, how can we expect that painstakingly hard work be put to use by either you, your team, vendors, and anyone with a hand on your brand? We don’t. That’s why we’ve custom built our own online platform!
Our new tool puts your brand concept, logos + logo file formats, color palette specs, typography rules, fonts, photography, icons, illustration and more online and in your pocket. We store it on your site or subdomain so that all you need to remember is brand.yourname.com. No more VPN, digging into files, figuring out what version is the latest, etc. No more dropbox, file compression, or crazy file formats. It’s all RIGHT THERE at your figurative front door.
Making your brand guidelines accessible online makes a ton of sense. Here’s how:
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You’ve hired someone new and they need to understand your core brand values?
link them to the guidelines to review your values -
A vendor needs your logo but you have no time to upload on your slow as molasses internet connection?
just send the link and they can download your logo -
You found the logo files but have no idea which logo file format to send?
let them choose which logo works best -
The schwag you want to order in the next 30 minutes needs to match your primary brand color?
get your color specs here -
You don’t have your brand fonts on your home laptop for that hot preso tomorrow?
download the fonts from anywhere -
You need that image you’ve seen before to make your presentation POP?!
download the photography pack
Not only can we easily update your guidelines on the fly, but they’re always available, easy to use, a quick-read for the things your team need most often, and they’re accessible anywhere. YAY for brand CONSISTENCY!