san francisco ballet campaign takes flight

February 26, 2014

written by
Greg Ciro Tornincasa

300FeetOut’s campaign for the SF Ballet’s 2014 Repertory Season has taken flight in San Francisco. It’s wonderful seeing our designs flying high above crowds on light posts, rushing by on the sides of buses, and filling our neighbors’ mailboxes. No matter how many campaigns we design, we still feel that spark of excitement each time we catch a glimpse of our work in the hands of a stranger, whether it’s a digital ad on their laptop at the coffee shop or the full-color brochure in hand as they walk down Van Ness, away from War Memorial Opera House.

Check out our new San Francisco Ballet portfolio to see our work for the 2014 season. And don’t forget to see a performance. If you’re a traditional ballet lover, you already know the SF Ballet is one of the most refined in the world. But don’t forget that they’re one of the most diverse as well. If you relish in something a bit more modern, be sure to check out Borderlands in Program 2. It offers a fierce, driving study in movement inspired by the work of 20th century visual artist Josef Albers (we’re talking modern music, dance, LED lighting, and scenic design!)

Watch the Borderlands teaser below, as well as SF Ballet’s helpful “Instant Expert” videos for a more in-depth look into the season programs.

We’re honored to have worked with such a distinguished organization that embodies the spirit of our beloved San Francisco, and we can’t wait to see everything in store for the 2014 Season!

Banner image: San Francisco Ballet in Wayne McGregor’s Borderlands (© Erik Tomasson).

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