what’s your contrast?
April 16, 2013
written by
Greg Ciro Tornincasa
With a theme of “Contrast”, 300FeetOut was tapped once again by FontShop to brand the 2013 TYPO San Francisco International Design Conference. From around the globe, people were brought together to discuss design, technology, inspire creativity, foster interpersonal relationships and to discuss where our industry is headed. Our goal this year was to create a personable brand, with a campaign sharing the broad thoughts on what “contrast” meant to them – rather than presenting a literal interpretation of what the theme meant to us. We asked the line-up of speakers and attendees themselves, “What’s YOUR Contrast?”
