Cailin’s career has blended education with exploration, strategy with creativity. After receiving her M.B.A. from Columbia, she began working in the branding industry, with teams that brought together designers with planners, strategists with copywriters. She has worked in Sydney, New York, San Francisco, London and Vancouver. Before coming to 300FeetOut, Cailin was Managing Editor at Envisioning & Storytelling, where she was responsible for creating the brand story of clients across all media, from film and web, to print and storied environments. She has created names for Microsoft and Nissan, positioning for Kellogg’s and brand platforms for teams at Genentech. She has written for hotels around the world, from the Bahamas and Turks and Caicos, to Hawaii and enough places in Europe to fill her passport pages. Twice. She loves uncovering, defining and communicating a company’s distinct story, so great ideas are celebrated with with great execution.