2-minute
brand audit
If your marketing feels like a series of expensive first dates that never lead to a second, you don't have a budget problem — you have a strategic context problem. This 2-minute audit identifies exactly where brand friction is stalling your growth, so you can stop spending on noise and start building connections that actually convert.
Instructions: Be honest. Answer "Yes" or "No" based on your current reality. If you hesitate, the answer is likely "Yes."
2-Minute Brand Audit
Part 1:
Alignment
check
(Internal Friction)
1. The Story Divergence
If we interviewed three members of your leadership team separately, would we get three different versions of your company's "Why"?
What’s happening: Inconsistency at the top creates a blurred brand for the customer.
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