a strong corporate brand gets an appealing lifestyle makeover
a strong corporate brand gets an
appealing lifestyle makeover
300FeetOut embarks on a whirlwind trip to the hottest spots around Europe. From London to Budapest, K+K Hotels is a brand of boutique hotels with unmistakable character and stylish ambiance in the best European city-center locations. Providing free high-speed wifi and a full breakfast to rival top international hotels, K+K Hotels has created a fiercely loyal following, unsurprising for a brand that values customer service and guest comfort above all else. What K+K Hotel needed was some modern appeal.
300FeetOut built a cross channel destination driven website experience focusing on the umbrella brand and each of it’s eight unique destinations. One of the greatest challenges of the site, was to create a uniform brand that stayed true to the K+K style while bringing it up-to-date with approachable lifestyle photography. The bones of the project were there — a hard working staff, amazing reviews, a very consistently executed brand, and a recent photoshoot. Using these to our advantage, we created a new site with a look & feel that was both elegant, appealing, and user-friendly. The UI was retooled so that both the global and local navigation lived in a consistent location, helping users know where they are, no matter what the language or the location. The site is built on a content management system which can be maintained at the hotel level; an important feature with 11 location based sites in 8 languages. Since launching in February, the 300FeetOut team has been jostling for the K+K Hotels tour guide position, where we’ll eye the Eiffel Tower from our room, swim the rooftop pool in Barcelona, and wander the streets of Bucharest.
Responsive Website Design
Content Management System