monthly roundup: staying relevant is the new normal
September 25, 2020
written by
Mari Aipa
Are you evaluating how to maximize your marketing efforts or starting to put together plans for recovery? Learn how to best optimize your hotel’s social strategy in 2020 and beyond.
proof of concept.
As the pandemic continues to impact businesses around the world, many companies are left questioning where to go from here. And while it has been difficult across all industries and verticals, some of the hardest hit businesses are in the hospitality industry.
According to Skift, “Only 33 percent of Americans have taken an overnight vacation since March, and only 38 percent say they are likely to take one by the end of the year.” However with more than half the world now using social media, more people than ever before are now listening and paying attention to your brands on these platforms.
- Research from Social Media Management company Hootsuite shows that through the pandemic, the most significant social media trends in 2020 continue to be:
A brand’s ability and opportunity to build trust in a divided world - A shift towards a digital first mindset to add value to brand budgets
- And use of social listening tools for advertising impact.
Given this shift, we’re ready to swoop in to provide you with insight on how your hotel can stay relevant during these turbulent times.
why social media is key to your hotel’s pandemic marketing strategy.
Amidst the chaos, social media marketing continues to be the most simple and effective way to stay in touch with your valued guests–and certainly, one of the most affordable. Here’s the number one reason why social media is key to your hotel’s pandemic marketing strategy and what you should be doing about it right now.
5 tips for social media marketing post pandemic.
Once the dust settles, your team will look different and your budget may be slimmer. And as Q3 comes to a close, you find yourself putting together your 2021 marketing budget. Here are FIVE TIPS to consider to ensure you get the most out of your marketing budget.
social discovery.
Looking to optimize your social marketing strategy? Want your tactics to work harder for you in 2020? Look no further because we’re here to help. Tell us more about your current needs and we’ll help connect your brand with more people. Start with a free social media consultation.