seo case study: punta cana int’l airport
September 24, 2013
written by
Greg Ciro Tornincasa
What do you do when someone disreputable is masquerading as your official site?
That’s the question 300FeetOut had to quickly answer after our launch of the redesigned (and award-winning) Punta Cana International Airport (PUJ) website. The site was not performing up to standards on the Google search results page and 3FO needed to find out why. It was then we learned that an unofficial impostor website was hijacking all of the organic search traffic. The impostor site had nothing in common with the luxurious airport and was, for all intents and purposes, an unattractive site that specialized in driving ad revenue for an offshore company adept in squatting on unused airport URLs. PUJ turned to 300FeetOut for help and we sprang into action with our SEO expertise.
Read more about our challenges, strategy and the results here:
Punta Cana International Airport (PUJ) SEO Case Study.
