Polka dots, polka dots, and more polka dots. This beer-loving, Vespa-cruising daredevil races through town in vintage-inspired dresses that would make a 50’s pin-up girl jealous. But underneath all the puff and pearls, Barbara is one tech-savvy Chief eXperience Officer who lives and breathes the immersive customer experience that embraces the beauty of elegantly designed solutions. A bold leader with an adventurous spirit, Barbara brings major expertise in marketing strategy and positioning, UX development, and customer experience to 300FeetOut.
Barbara has set the bar high for helping clients build authentic brand-centric interactions that are hard-hitting and impactful in the marketplace. With a focus on basic brand authenticity and how it needs to incorporate inclusion and accessibility, Barbara’s tenure has included work with SAP, Visa, and Roche/Genentech, as well as various venture capital, finance, and biotech firms. Her work in travel and lifestyle means she has worked with a multitude of lifestyle and arts organizations, technology start ups, and hospitality clients on all levels of their projects from strategy to project management.
She serves as the Director of Marketing and Communications for the NorCalHSAMI board, is President of the Oakland WNA Board, is a VMA board member, has been a WebAward Judge for 7 years, and is a part of AIGA organization. She is a frequent speaker on topics such as branding + marketing operations, accessibility + design, and change + culture management.