Designing experiences: hotels to homes

Designing digital experiences for iconic hospitality brands like Parker Palm Springs, The Setai and Halekulani through our work with Leading Hotels of the World has taught us more than just how to sell a room—it’s taught us how to craft a feeling. At 300FeetOut, we’ve always believed that a well-designed digital campaign or website doesn’t just inform, it inspires. It’s about crafting an experience that feels personal, aspirational, and emotionally resonant. And as it turns out, that idea holds true across industries.

The digital marketing strategies and user experience techniques like clear navigation which we’ve refined over the years for five-star hotels are just as important when designing for seniors who are tentatively exploring new living options. In both cases, the goal is to guide users through a journey that feels intuitive, reassuring, and inspiring. Adding in content development with compelling visuals help guests and users imagine life in a new environment. Creating clear benefits to build trust and a outlining a content strategy with key messaging to evoke emotions fosters this much needed connection and aspiration. The experience must speak to both their needs and aspirations—seamlessly and beautifully.

In short, whether you're booking an escape to Hawaii or considering a new place to call home in a luxury senior living community, the core idea is the same: people want to feel seen, understood, and inspired. That’s the experience we design for—connecting brands, with people.