Parker Palm Springs

High-impact digital marketing for an iconic desert oasis resort

reading view

visual view

Industry

Hospitality

$15B

Real estate value

500+

Global properties

Years in hospitality

87K

Managed hotel rooms

Services

Digital Channel Strategy

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Campaign Ideation + Implementation

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The case.

An award-winning luxury hotel and resort seeks ROI-driven, on-demand digital marketing to support a unique property with a legacy hospitality brand.

Digital marketing for
elevated luxury.

Since its debut in 1959, the world-famous Parker Palm Springs has passed through many hands. When The Jack Parker Corporation—developers of over 15,000 residences—acquired the iconic property, their initial goal was simple: reduce reliance on OTAs through a targeted digital marketing plan. That vision quickly grew into what is now a full fledged SEM, Website, Social, and Marketing integration strategy. Today, it stands as a robust Agency of Record partnership driving long-term brand growth.

WEBAWARD

Channel marketing growth.

With a broken website running on outdated code, an unresponsive former agency, and a creative-heavy strategy that lacked SEO traction, the property had also severed all OTA partnerships—leaving a critical gap in visibility and bookings. Starting with collaboration between the GM and revenue teams, we overhauled the digital marketing efforts from the ground up. This included a full website rebuild, cross-functional strategic alignment, and the development of targeted campaigns and evergreen content. These efforts became the foundation for an impressive 8% ROI increase.

Website rebuild

and roadmap.

We began with a full website takeover, navigating a fragile legacy platform where even minor updates—like adding a single link—could cause widespread page failures. Recognizing the need for stability and scalability, we transitioned the site to WordPress, carefully preserving the original design while making subtle enhancements to support modern functionality. From there, we developed a strategic roadmap focused on elevating both user experience and technical performance. Key improvements included restructured site architecture with intuitive secondary pages, campaign-specific landing pages, streamlined navigation, and full accessibility compliance. To honor the property's distinctive voice, we also introduced playful, engaging elements that captured its vibrant storytelling spirit.

Cross-channel strategy and alignment.

With unique landing pages and a solid digital foundation in place, we collaborated across teams—from PR to Social—to develop an integrated content strategy that unified internal departments and external agencies. We introduced MetaSearch to ensure rate parity with OTAs, produced cohesive campaign visuals adaptable across Google and social platforms, and implemented forward-looking content calendars to guide the upcoming quarter. Robust reporting, revenue insights, and clearly defined KPIs keep all stakeholders aligned and on-track.

Hospitality values.

Parker Palm Springs partnered with us as an SEM-only client but the relationship quickly deepened thanks to our shared commitment to hospitality’s core values: service, integrity, and a strong work ethic. They recognized that we not only made things work—but made them work better and more seamlessly. Exceptional service, rooted in flexibility, grace, and reliability, fostered trust and long-term collaboration. And in this case, amazing results too.