Highgate

Driving digital marketing growth with a $15B global hospitality powerhouse

reading view

visual view

Industry

Hospitality

$15B

Real estate value

500+

Global properties

Years in hospitality

87K

Managed hotel rooms

Services

Content Creation

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Custom Website Design

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The case.

An industry-leading hotel management firm spent $12.5 million turning their three-star hotel into a four-star resort. Now, their brand presence needs to be rebuilt from the ground up to showcase the elevated experience.

Upgraded hotel. Updated brand.

Highgate Hotels is a global home and investment management firm with properties in the US and Europe, and a rapidly expanding market share position. An owner in their management portfolio had an urgent need. After a recent takeover of a much beloved Waikiki Beach hotel, they were overseeing an extensive renovation, with the goal of upgrading the property from a three-star hotel to a four-star resort. Now, they needed a brand experience to match—with a new name, a new look, and, most importantly, the targeting of a new guest profile.

Digging in hard hat first

Fully understanding the new value proposition meant experiencing the property first-hand. So, our team packed their hard hats and landed on-site to meet with the Rockwell Group builders, interior designers and hotel staff. Immersing ourselves in the vision of the new luxury experience, color palette, fabric choices and textures informed ideation and design.

A two-for-one

approach

Bringing the new brand to life meant helping guests anticipate the dream before they experienced it. But because the property was actively undergoing renovations, one website wasn’t enough. Two were run at the same time—one with construction updates and another showcasing and unveiling the property’s new name, branding, and booking engine.

DAVEY AWARDS

Your technology, covered.

Getting people to the website, however, was only part of the job. 300FeetOut took charge of server management, third party integrations, accessibility, plug-in and CMS updates and cyber security. After a decade of partnership, Highgate’s confidence in our team proved well-placed.

On deck. On call. On demand.

Throughout the renovation and rebranding process, Highgate received white-glove customer service and brand strategy guidance across the board. Regular visits to the construction site. Bi-weekly status calls. 24/7 project management. Key stakeholders and executives quickly learned they could count on comprehensive reports with timely recommendation and on-demand communication.

A brand is never a
finished product

As the brand has evolved, their site has been redesigned and optimized three times to evolve with it. Consistent iteration and A/B testing enabled changes to be made on the fly, ensuring success and ROI.

Full service

brand support.

As part of their ecosystem, the digital brand experience was extended and evolved with copywriting, tone and voice guidelines, marketing collateral and brand identity for a new on-property outlet. Highgate came to us with a barebones portfolio property and no ownable assets. Bringing the new ‘Alohilani brand to life was a lengthy process involving multiple stakeholders — from ownership and design to marketing and finance.

Destination: Brand

As a Leading Hotels of the World preferred website provider, we get the challenges hotels can face in a crowded market — new competition, a global pandemic, evolving business strategy, outlet changes and budget restraints. But challenge breeds opportunity. Meeting these challenges head on created something new — a destination experience brand with a unique and ownable story.