Personalis
Scaling next-stage biotech growth into commercialization
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visual view
Industry
Biotech
$284M
Market cap
$25.7M
Total revenue
41%
Revenue growth YoY
50+
Biopharma partners
3
Product in market
14
products in pipeline
The case.
A publicly traded oncology biotech fueled by successful clinical trials is moving from research to marketplace commercialization. The communication needed to shift from investors to patients across marketing and PR.
New audiences, adapting brand.
Moving from investors and pharma to clinicians, patients, and employees changes how a website is perceived. It’s no longer only about getting a good return, which is cold and passionless, it’s about saving lives and giving hope where there was none. Merging all five audiences into a single website was the result of an amazing partnership. Collaborating closely with the in-house marketing team, 3FO serves as the foundation for digital strategy, brand development, and asset creation.
International compliance and
a solid tech stack.
Knowing that people worldwide would be looking at Personalis meant that 300FeetOut needed to comply with GDPR. We work closely with the Personalis internal IT team to seamlessly implement server management, third party integrations, accessibility, plug in and CMS updates, and cyber security. Personalis gets monthly reporting from all departments on updates and work completed from development to SEO.
A brand is never a
finished product.
As the brand has evolved and new products come to market, their website has been redesigned, the IA and sitemap extended, and the UX optimized to evolve with it. Regular A/B testing enables changes to be made on the fly, ensuring success and ROI. Products and resources on the site are also regularly updated to keep in sync with the pipeline and FDA approvals.
Client brags.
“”This is a powerful representation of Personalis 3.0. At the beginning of our project we shared our aspiration for someone to see our website and walk away impressed with who we are. This new site accomplishes that and more. We look forward to our continued partnership.
— Sherry Khan, Personalis VP of Marketing
Full-service brand support.
As part of their ecosystem, the digital brand experience has extended and evolved beyond the website and into everything from brand guidelines, product logos and packaging, to marketing collateral and trade show displays.
Forward, together.
From audience and messaging strategy, to executing website cores, content, visual components and SEO that comply with both global and HIPAA regulations—3FO has served as Personalis’ agency of record across two CEOs and multiple creative agencies in our ongoing partnership.
Impact and results.
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