Promus Ventures
Humanizing deep tech with a people-first brand refresh
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visual view
Industry
Technology
$1.3B
in assets
110+
portfolio companies
$235M
committed capital
The case.
Successful early stage deep tech VC with $1.34B in assets needs a brand refresh, updated website and reimagined collateral.
The identity gap: high tech, low connection.
Over the past 14 years, Promus Ventures has established itself as a powerhouse in early-stage deep tech, space, robotics, and AI. But their presence hadn't kept pace with their reputation. Their brand identity, website, and collateral felt corporate and clinical, missing the important human element of the visionary founders behind the technology.
Humanizing the future of tech.
Having partnered with us before, the CEO recognized the need for a more human-centered brand identity. We were tasked with reimagining their brand visuals and website, to crafting high-impact collateral for newsletters and pitch decks. The goal was simple: transform a soulless identity into a brand foundation that celebrates the human stories driving the future of technology. The result is a new brand expression that balances approachability with a confident, tech-forward edge.
Turning executive vision into visual reality.
Managing a global enterprise and complex asset exits leaves little time to bridge the gap between high-level strategy and creative vision. 300FeetOut executed that executive vision seamlessly into high-impact visual storytelling. Managing the project across multiple time zones and countries proved easier than the CEO expected, thanks to a workflow built on proactive communication and flexibility.
Immersive, accessible, and human-first.
Building a fast site with custom functionality that showcases their people-first storytelling was just the beginning. The website needed to be easily updated and pass international accessibility standards. By ensuring that their digital presence remains fresh, relevant, and synchronized with their latest insights, Promus Ventures can continue focusing on what they do best: investing in the future of deep tech and humanity.
Designed for what's next.
Promus initially came to us needing a website update but quickly realized their decade-old branding needed a refresh to match their founder-forward vision. We evolved their identity—bringing founders, personality, and humanity forward within the logo, color palette, typography and graphic language. We then translated that new foundational clarity into high-impact visuals across their website and collateral. The result isn't just a reflection of who they are, but a roadmap for where they’re going.
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